BlackBerry (BBRY), the Canadian smartphone maker that rolled out a new lineup in January, said one of its “established partners” is buying 1 million BlackBerry 10 phones, the biggest order in the company’s history.
“An order for 1 million devices is a tremendous vote of confidence in BlackBerry 10,” Rick Costanzo, executive vice president of global sales for the Waterloo, Ontario-based company, said yesterday in a statement. “Consumers are ready for a new user experience, and BlackBerry 10 delivers. With strong partner support, coupled with this truly re-invented new platform, we have a powerful recipe for success.”
Krista Seggewiss, a spokeswoman for BlackBerry (BBRY), declined to say who the buyer was or define what the company meant by an “established partner.” BlackBerry works with corporate customers and government agencies, as well as all of the largest carriers in the U.S., its biggest single market.
BlackBerry, formerly known as Research In Motion Ltd. (BB), unveiled the BB10 lineup in January. The new phones, which run a redesigned operating system, are the linchpin of its comeback strategy. After pioneering the smartphone market, the company’s global share slipped to single digits in recent years amid competition from Apple Inc.’s iPhone and Google Inc.’s Android.
Via Bloomberg
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